Final Boards

Customer Profile board

Promotional Board 1- Ad Shell

Promotional Board 2- Swing Tag

Clare

Russell & Bromley Store

I went to the nearest Russell & Bromley store (in southport) to see I could take some pictures of the products within the store and get an idea of swing tags for our product. However, I spoke to the manager and she was reluctant to let me, explaining that there is a strict rule on pictures taken within the store for external use. 

This photograph is taken from outside the store on Lord Street. 

Lord Street is the main shopping street in Southport and is known in its hay day a being very grand. Whilst other shops seem to be not doing so well in that area, surprisingly, Russell & Bromley are still going strong and have been for over 7 years in Southport. 

The grandeur of the exterior of the store is reflected within and it all creates an air of class for the customers, which is what the brand aims to do.

Clare

Print Screens of progress

AD SHELL PROMOTION

Step One- Choose and image. Copy layer and delete locked layer in order for there to be nothing behind the picture.

Step Two- I adjusted the brightness as well as contrast, in order to reflect the intended season this advert is for.

I then set about using the polygonal tool to cut out the bag from it's background using the same technique of copying the layer and deleted the locked one.

I then used the 'free transform' tool along with the 'skew' and 'distort' tools to make the bag look like it's real size and shape compared to our model.

I tried different ways of removing the handle of the bag so that it looked more real like. And I also removed the models own handbag strap and used the clone stamp to cover up the track marks on the rock. 

However, after doing all that I then decided to use a picture whereby the models own handbag wasn't in it. The reason being was that the handles weren't looking very realistic with the hand draw sketch of ours. So instead I have opted to just place the bag besides the model in the for front, which I feel really shows it off.

Finally, I removed the image within the 'ad shell' to leave the empty background available for the advert to go in. I then used the 'free transform' tool again along with the 'perspective' tool to give the advert the right angle in which the photograph was taken. Then I brought the ad to the back to neaten off the edges.

Clare

Process of creating Promotion

AD SHELL

Chosen image for final promotional poster.

Images that I took around London of Ad Shells that I can use to impose our final campaign.

Clare

Photoshoot

The final images....

To reflect the brand, we decided to keep the styling simple and classic adding a light coloured mac- also reflecting the S/S season. Also, the styling had to reflect a working woman, so we kept it very 'office like' and professional.

We placed a bag at a focal point in each image so that we can then super impose our drawing.

Also, by keeping the position of the model very simplistic, it gives us the opportunity to show off the product, just like the Russell & Bromley adverts.

Clare

Promotion Ideas

When thinking about our promotion, we spontaneously decided to do a photoshoot whereby we could super impose a sketch of our bag for a P.O.S and another form of promotion. 

To continue the theme of Russell & Bromley's current advert, previously discussed, we then decided to look at a few options for locations for the shoot...

We finally came to the decision that the top location would be the best as it resembles that of the rock backdrop in their campaign.

Clare

Features of the bag

Mainly focussing on Nike, and what they already have to offer, here is a board showing different features that we have discussed as group that could be replicated, and also amended on our bag

Clare