Unlike Russell & Bromley, as Nike is such a well known brand globally, they don't always need to feature every product within their campaigns. They will often have a sports personality as the face of the advertisements, and they are always reflecting the brand by being all about sport.
Also, they often have some form of 'strap' line to also mirror and represent the celebrity or sport they are advertising.
However, even though our brand is sport orientated, the main reason we are not going to reflect this in our campaign is because we felt that there was a niche for sports bags that didn't always look like sports bags. Whereby a woman could take her bag to work with her, and not be embarrassed about carrying it around the office all day and whatever else.
The main input Nike will have with our product is, not only a collaborator, being able to offer new technically advanced materials and scientific input into compartments within the bag and he general usage of the bag.
Clare
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