Russell & Bromley Campaigns

Russell & Bromley and Nike, where chosen as the brands to represent our bag. Introducing a collaboration between the two.

Focusing on the promotional side of the product, I then set about looking at previous, and also current, campaigns that both brands have produced to try and gather ideas for ours.

Russell & Bromley have a current campaign, which I spotted in the 'Style' magazine that is featured within The Sunday Times, whereby the model is placed in front a large rock like backdrop and all attention is on her and the product. It shows the typical woman that would wear the product, and also what sort of outfit they would wear it with.

As Russell & Bromley are a brand that only focuses on shoes and handbags, they have had to style the models to suit them and I personally feel it has been very successful. 

Clare