direction

hey hey

cheers for setting the blog up :) not to sure of the workings of it yet so not mannaged to post stuff but we can run through that on tuesday,

clare, me and lydia discussed the overall direction on tuesday and we decided that we should possibly concentrate and re-invent gym bags which are currently in production for office workers/ daily commute as these are not always aestheticaly pleasing and most could be redesigned so they work better for the environment they are used in.

from here we dicsuded the idea that a gym bag could be made by a high end fasion brand this to disguise the fact it is just gym bag and will fit in more with a office bussiness lifestyle and environment.

for tuesday i think it would be good as a group if we could look at high end fasion companies and then the sporting equivalents, we also need to carry out previous product analysis on gym bags, as well as get a customer profile carried out. i liked the post that lydia put on the blog and i was thinking if we could base the bag on a female buisness woman as the video contains alot of usefull info that we could use to gain a good concentrated user.

geeeees that was alot of writing but i hope thats cool with you two, and if you dont mind ill make a start on the user profile and ill try and get some analysis on previous bags done too any questions give us a buzz

jamie x