Gym bag analysis

This is a complimentary gym bag that i was given by virgin active by recommending someone to join. It is designed to fit everything in that someone would need to visit the gym. the bag is a unisex bag and the colour scheme is neutral to accommodate this. it has the brand logo and name on the front but is not very pleasing to the eye and has the look of a standard rucksack. 

These are two compartments in the gym bag that are made to facilitate other items which the gym provide. On the left is a clear card compartment where the gym card can be stored and can easily be found at all times. All the lockers at virgin active must be locked with a virgin active combination lock so in the gym bag the is a compartment to store this. 

Inside the bag there is a netted compartment that can be used for holding wet towels and swim wear. 

This is a zipped compartment on the top of the bag that can keep in electrical items in so they don't get wet from the towels and kit within the main bag compartment.

This is another zip compartment on the from of the bag, which is also covered by elastic holding strings.

On the back of the bag there is a headphone hole which means that the headphones from a mp3 player can be pulled through and used while the mp3 player remains in the bag keeping it safe, dry and secure when taking part in physical activities or walking to and from the gym. 

This is the back of the bag. it is ergonomically designed with adjusticble straps to fit different heights of people and with padding so it is comfortably worn. It is a rucksack with 2 straps to distribute the weight evenly between both shoulders.

This is the brand name and logo of the gym which it belongs to. Other items can also be purchased from the gym which all go along with the bag and have their own compartments such as towels, water bottles, locker locks and headphones.

This indicates where all the pockets are in the bag for extra storage other than the main bag compartments.

Lydia