Promotion

Point of sale

this is the poster in a point of sale situation

I have superimposed our bag to give an impression of how the real advert would look.

Lydia

Trend board

This is a trend board showing the style inspiration and colour pallets for the trend - cinematic.

Lydia 

Designer gym bags

Lydia 

Gym bags

Lydia 

GYM BAG/SHOPPER?

Posted on February 1, 2011 by maxclondon

Keeping up with New Year’s Resolutions??  Choose these stylish gym bags or, just use them go out Shopping!  After all, shopping around is also exercise!!

3 DELICIOUS COLOURS @ £32!!!

found on: http://blog.maxclondon.com/

Lydia

Brand board

This is a brand that i have found that may fit our target customer and idea. 

Lydia

Fashion and sport collaboration

I found these two adverts in vogue magazine, advertising a sports and fashion brand (Adidas and Stella McCartney) collaboration in aid of Team GB for the 2012 London Olympic games. The adverts take a spin on classic london images and give them and edgy fashion twist, with an injection of colour and style. This is a similar idea to what we want to create from a gym bag. We want to create a collaboration of sports and designer fashion to create something that is fit for purpose. 

Lydia 

Gym bag analysis

This is a complimentary gym bag that i was given by virgin active by recommending someone to join. It is designed to fit everything in that someone would need to visit the gym. the bag is a unisex bag and the colour scheme is neutral to accommodate this. it has the brand logo and name on the front but is not very pleasing to the eye and has the look of a standard rucksack. 

These are two compartments in the gym bag that are made to facilitate other items which the gym provide. On the left is a clear card compartment where the gym card can be stored and can easily be found at all times. All the lockers at virgin active must be locked with a virgin active combination lock so in the gym bag the is a compartment to store this. 

Inside the bag there is a netted compartment that can be used for holding wet towels and swim wear. 

This is a zipped compartment on the top of the bag that can keep in electrical items in so they don't get wet from the towels and kit within the main bag compartment.

This is another zip compartment on the from of the bag, which is also covered by elastic holding strings.

On the back of the bag there is a headphone hole which means that the headphones from a mp3 player can be pulled through and used while the mp3 player remains in the bag keeping it safe, dry and secure when taking part in physical activities or walking to and from the gym. 

This is the back of the bag. it is ergonomically designed with adjusticble straps to fit different heights of people and with padding so it is comfortably worn. It is a rucksack with 2 straps to distribute the weight evenly between both shoulders.

This is the brand name and logo of the gym which it belongs to. Other items can also be purchased from the gym which all go along with the bag and have their own compartments such as towels, water bottles, locker locks and headphones.

This indicates where all the pockets are in the bag for extra storage other than the main bag compartments.

Lydia

customer profile

This is an initial customer profile board that i have done for the ideas that we have come up with.

the customer profile that i have created is:
Age group:25-35
acorn group:A/B
occupation: Business woman (e.g a buyer)
relationship status: single/living with partner (no children)
location: affluent out of city area (cheshire)
interests: Fashion, healthy living, sports and running.

This is just an initial concept for our customer. We need to create and distribute questionnaires to get a more accurate customer profile and find out exactly what is wanted for the product we are creating from the market that it is aimed at.

Lydia

Gym bag designed for women

This you tube clip shows a gym bag that has been tactically and ergonomically designed for women at the gym to meet the needs and overcome obstacles that the face during a visit. The bag caters for all items taken to the gym and also incorporates safety feature of leaving your bag in lockers unattended.

Lydia