I found these two adverts in vogue magazine, advertising a sports and fashion brand (Adidas and Stella McCartney) collaboration in aid of Team GB for the 2012 London Olympic games. The adverts take a spin on classic london images and give them and edgy fashion twist, with an injection of colour and style. This is a similar idea to what we want to create from a gym bag. We want to create a collaboration of sports and designer fashion to create something that is fit for purpose.
Lydia
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